South Korean paper manufacturer Yuhan-Kimberly is revitalizing its 42-year-old “Our Green Mountains” public service campaign focused on forest conservation. The long-running initiative, known for its iconic song, is now leveraging artificial intelligence to connect with a younger demographic. The updated campaign features AI-generated animal characters designed to promote environmental awareness and participation. These AI creations will be utilized across various platforms, including social media and interactive experiences. Yuhan-Kimberly aims to broaden the campaign’s reach and inspire renewed interest in reforestation efforts. The company has invested significantly in forest management and restoration projects throughout the campaign’s history, planting millions of trees. This AI integration marks a significant shift in strategy for the established environmental program.