Banks in Hungary are increasingly targeting students with financial incentives, even offering payments of up to ten thousand forints (approximately 27 USD) to attract them as customers. Despite lacking income, students represent a valuable long-term investment for banks. The strategy aims to secure decades of customer loyalty, as students are likely to remain with the same financial institution once acquired. These incentives effectively reduce the cost of banking for students, making it highly appealing. This practice highlights the competitive landscape of the banking sector and the importance of early customer acquisition. Banks view students not just as immediate revenue sources, but as future, established clients.