The Bandung City Regional People's Representative Council (DPRD) Commission II is actively encouraging Micro, Small, and Medium Enterprises (MSMEs) to leverage the opportunities presented by the digital era. This push aims to strengthen the MSME sector and the broader creative economy, fostering sustainable development. Commission members believe collaboration, networking, and supportive policies are crucial for MSME success. The initiative recognizes the importance of adapting to digital platforms for increased reach and competitiveness. Further details regarding specific policies and collaborative efforts were not immediately available. The DPRD emphasizes that empowering local businesses is vital for Bandung’s economic resilience and future growth. This support is intended to help MSMEs thrive in an increasingly digital marketplace.