Chinese automotive brand BAIC has officially launched operations in Peru, aiming to establish a comprehensive experience for consumers. The company’s strategy centers on a 360° approach, integrating product offerings with attentive customer service, after-sales support, assistance programs, and a growing national network. BAIC’s initial portfolio in Peru is designed to cater to a diverse range of lifestyles. The brand’s core concept, “Mira la vida desde arriba” (See life from above), encapsulates its vision. This launch signifies BAIC’s commitment to understanding the Peruvian consumer and building a strong national presence within the automotive market of Peru. The company intends to provide a complete package beyond just vehicle sales. They aim to create lasting relationships with customers throughout their ownership journey in Peru.