Financial group Aval and payment technology company Visa are partnering to create fan experiences in Colombia ahead of the 2026 FIFA World Cup. The initiative will roll out a platform featuring events in four major Colombian cities: Bogotá, Medellín, Barranquilla, and Cali. These events will include live broadcasts of matches, concerts, interactive activities, and exclusive spaces for attendees. The collaboration aims to engage football fans and leverage the excitement surrounding the upcoming World Cup, which will be co-hosted by the United States, Canada, and Mexico. Details regarding specific event schedules and locations are forthcoming. The partnership signifies a growing investment in football-related tourism and entertainment within Colombia. This is intended to boost local economies and promote brand visibility for both Aval and Visa.