Customers of the online retailer Asos received a disturbing message directly through the company’s mobile application. The message warned shoppers that their data would be leaked if they did not “engage” with the sender. This alarming notification led many to believe the Asos app had been compromised, sparking concerns about a potential data breach affecting users in the United Kingdom. Asos has acknowledged the incident and stated they are investigating the source of the message and working to ensure the security of customer data. The retailer confirmed it was not responsible for sending the message and believes its app was targeted. Authorities have been notified and are assisting with the investigation into this security incident involving Asos customers. The nature of the threatened "leak" remains unclear, adding to the anxiety surrounding the situation.