Ascott Limited is rapidly expanding its presence in Vietnam, securing nine new property signings in the first half of 2024. These additions – four with partner Sun Group and five with new owners – will add over 3,200 units to Ascott's portfolio, representing a growth exceeding 30%. The expansion strengthens Ascott’s foothold in key cities like Hanoi and Ho Chi Minh City, and extends its reach to coastal destinations including Da Nang, Phu Quoc, and Quy Nhon, the latter being a new market entry. This strategic move also introduces Ascott’s premium brand, The Crest Collection, to Vietnam. The new developments demonstrate Ascott's confidence in the Vietnamese hospitality market and its commitment to long-term growth in the region. These projects are expected to contribute significantly to Ascott's revenue and market share in Southeast Asia.