AS Watson Group has introduced “AS Watson brand lab,” a new platform focused on identifying and expanding brands within its extensive retail network. The initiative leverages the company’s data resources and “Online plus Offline” (O+O) model to systematically cultivate brand growth. The lab aims to pinpoint promising concepts and scale them across AS Watson’s global stores, offering a streamlined path to market for new brands. This platform represents a significant investment in data analytics and brand building capabilities. AS Watson intends to use consumer insights gathered from its retail operations to inform brand development and ensure market relevance. The launch signals a strategic shift towards a more data-driven approach to brand creation and expansion within the retail giant. The company believes this will unlock significant growth opportunities.