Veteran Argentine television host Mario Pergolini has stated his belief that traditional television is becoming obsolete. In an exclusive interview with José del Rio, Pergolini revealed he coined the phrase “television is dead,” and genuinely believes it to be true. The discussion focused on the broader transformation occurring within the media landscape. Pergolini also explored the significant impact of artificial intelligence on society as a whole. He offered insights into how evolving technologies are contributing to the decline of traditional viewing habits. The interview provides a critical perspective on the future of media consumption and the challenges facing the television industry. Pergolini’s comments signal a potential shift in how audiences engage with content.