An Argentine fitness application, Pasito, has expanded its services to Uruguay, attracting 20,000 users since its launch. The app incentivizes physical activity by rewarding users with points for every 1,000 steps walked. These accumulated points can then be exchanged for prizes and discounts at participating businesses. Pasito operates on a loyalty system, encouraging consistent walking through tangible benefits. The app aims to promote a healthier lifestyle while simultaneously driving traffic to local commerce. This model has proven successful in Argentina, and the company hopes to replicate that success in the Uruguayan market. The launch represents a growing trend of gamified fitness applications designed to motivate users.