An Argentine real estate developer has announced a unique promotion tied to the national team’s performance in the 2026 World Cup. The developer will raffle off four apartments should Argentina win the tournament. This isn’t the first time he’s offered such a contest; he previously held similar raffles during the 2022 World Cup and the Copa América tournament. The promotion aims to capitalize on national pride and excitement surrounding the upcoming football championship. The developer hopes this incentive will generate interest and boost morale as Argentina prepares to host the event. Details regarding entry requirements for the raffle have not yet been released. This bold strategy reflects a growing trend of businesses using sporting events to connect with consumers.