Apple is being forced to increase smartphone prices due to an ongoing memory crisis, according to a report by the analytical company TrendForce. The company is struggling to manage a dramatic 400 percent increase in memory costs. This price hike will affect new iPhone models, making them more expensive than previous versions. TrendForce's report indicates the cost surge is the primary driver behind Apple’s decision. The situation highlights the impact of global supply chain issues on consumer electronics. Consumers should anticipate higher prices when purchasing upcoming iPhones. The report does not specify which iPhone models will be impacted, but indicates the entire lineup will likely see a price adjustment.