Apple is raising prices on new MacBooks and iPads, reflecting ongoing economic pressures and component costs. Simultaneously, the company is increasing trade-in values for older devices, potentially softening the blow of the price increases for consumers. The latest trade-in estimations, revealed in June 2026, show a significant boost in value for many older iPhone, iPad, and Mac models. This strategy aims to encourage upgrades by making newer devices more accessible. The price adjustments affect a range of products, and the boosted trade-in program applies to various generations of Apple devices. Experts suggest Apple is balancing profitability with maintaining consumer loyalty amid inflation and supply chain challenges. This move indicates a shift toward incentivizing the replacement of older technology with updated models.