Apple CEO Tim Cook has indicated potential price increases for some products due to the ongoing global shortage of memory chips. In an interview with the Wall Street Journal, Cook described the current situation as “unsustainable,” highlighting the impact of the chip deficit on devices and data centers. While specific products weren’t named, iPhones are among those potentially affected. The shortage is driving up component costs, putting pressure on Apple’s profit margins. This move signals a response to escalating supply chain challenges impacting the tech industry. Apple has historically absorbed some cost increases, but the severity of the current shortage may necessitate passing some expenses onto consumers. The company did not provide a timeline for potential price adjustments.