Apple has increased the prices of select MacBook and iPad models, citing escalating costs for memory and storage chips. The company stated it has absorbed these rising costs for as long as possible but can no longer offset them. This price increase is directly linked to the growing demand for these chips, primarily driven by the rapid expansion of datacentres supporting the artificial intelligence industry. The AI sector’s infrastructure buildout is creating significant supply chain pressures. The price adjustments affect various configurations of both iPad and MacBook lines. This move signals a broader trend of tech companies grappling with increased component expenses. Consumers will now bear a larger share of these rising manufacturing costs.