A protest ongoing in Tirana for several weeks has been consistently described as “beautiful” by both protesters and, notably, government officials and pro-government media. This shared terminology is drawing comparisons to Roland Barthes’ analysis of constructed narratives and political mythmaking, specifically his work *Myth Today*. The unusual alignment in description raises questions about the motivations behind the government’s adoption of this framing. The article suggests this shared language may be a deliberate strategy to shape public perception of the demonstrations. The author, Diana Gëllçi, frames the situation through a Barthesian lens, implying the “beautiful protest” label functions as a political myth. The piece explores how seemingly positive descriptions can serve underlying political purposes and control the narrative surrounding dissent.