The author of the MediaBrífing newsletter contemplates the implications of utilizing artificial intelligence to generate content. They believe a discerning reader would immediately detect AI-generated text, while others might find it less engaging. Having written MediaBrífing for nine years, the author reflects on its evolution, acknowledging both changes and improvements over time. The emergence of generative AI prompts a consideration of its potential role—or lack thereof—in the newsletter’s creation. Essentially, the author questions whether outsourcing content creation to AI would maintain the quality and appeal of MediaBrífing. The piece serves as a musing on the current state of AI and its potential impact on media creation.