Brand USA, the destination marketing organization for the United States, has launched an AI-powered travel service geared towards visitors attending the 2026 FIFA World Cup. The new service aims to provide personalized travel planning and support for international travelers coming to the US for the tournament. Details regarding the specific functionalities of the AI platform were not immediately available, but the initiative signals a focus on leveraging technology to enhance the visitor experience. Brand USA anticipates a significant influx of tourists during the World Cup, hosted across multiple cities in the US, Canada, and Mexico. This AI service is intended to help manage the increased demand and ensure smooth travel arrangements for attendees. The launch reflects a broader trend of tourism boards utilizing artificial intelligence to cater to evolving traveler needs and preferences. Further information is expected to be released as the 2026 World Cup approaches.