The American Chamber of Commerce in Guatemala (Amcham) is urging businesses and organizations to prioritize cybersecurity and data protection. This recommendation comes as cyberattacks utilizing artificial intelligence are significantly increasing the risk landscape. Amcham warns that these advanced attacks represent a growing threat to companies operating in Guatemala. Integrating cybersecurity into overall business strategy is now essential for mitigating potential damage. Businesses must proactively address vulnerabilities and implement robust defenses. Failing to do so could lead to significant financial and reputational harm. Amcham emphasizes the need for preparedness in the face of evolving cyber threats.