Abelardo de la Espriella has won power utilizing a campaign heavily reliant on artificial intelligence. His team generated images and videos with AI to shape his public image, discredit opponents, and broaden the reach of his messaging. This strategy mirrors tactics employed by the rising new right movements across the continent. The campaign’s success demonstrates the growing influence of AI in political campaigning and its potential to impact election outcomes. Experts suggest this victory could set a precedent for future political strategies. The use of AI raises questions about transparency and the potential for manipulation in political discourse. This election marks a significant moment in the intersection of technology and politics.