A deceptive scheme is unfolding on TikTok where AI-generated individuals portraying vulnerable people—such as those with Down syndrome or war veterans—are used to promote and sell mass-produced products. These emotionally manipulative videos, often featuring tearful appeals, showcase purportedly handmade items that are likely manufactured in China. Despite violating TikTok’s policies, an investigation by *Dagens Nyheter* reveals that hundreds of these fraudulent clips are still being approved by the platform’s review system. The scammers create entirely fabricated personas to elicit sympathy and drive sales. This raises concerns about TikTok’s content moderation and its effectiveness in protecting users from online fraud and exploitation. The platform is facing scrutiny for allowing these deceptive practices to proliferate, despite claiming to review content.

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