Serbia’s national broadcaster debuted AI-generated news anchors, Bojana Filipović and Marko Popović, during its “New Day” program. These anchors do not exist as real people, but are entirely products of artificial intelligence. The move marks a first for the country and raises questions about transparency and the future of broadcast journalism. While the broadcaster has not released details about the technology used, the AI anchors delivered news segments as if they were human presenters. The initiative has sparked debate regarding the potential for misinformation and the ethical implications of using synthetic media in news reporting. Experts are analyzing the implications for audience trust and the evolving role of human journalists. The broadcaster intends to continue utilizing the AI anchors alongside human presenters.