As preparations for the 2027 Africa Cup of Nations (AFCON) accelerate, public focus has remained on infrastructure and sports readiness. Discussions have primarily centered on stadium construction, security arrangements, and transport logistics. However, there is a notable absence of the private sector in these critical conversations. Businesses are being urged to begin preparing now to capitalize on the tournament's economic opportunities. Engaging early allows the private sector to align its services with the expected surge in demand. Failure to integrate businesses into the planning process could result in missed growth potential. Consequently, a collaborative approach between the government and private enterprises is essential for the event's overall success.