Adidas CEO Bjørn Gulden stated that competition from Chinese sportswear brands is a positive force, pushing Adidas to perform better. He acknowledged the rapid development and increasing quality of Chinese athletic brands like Li Ning and Anta Sports. Gulden believes this competitive pressure within the Chinese market is vital for Adidas's growth and innovation. The CEO emphasized that Adidas needs to be faster and more responsive to consumer demands to maintain its position. He highlighted the importance of understanding the local market in China and adapting to evolving preferences. This drive for improvement is not limited to China, but Gulden specifically cited the dynamic Chinese market as a key catalyst. Ultimately, Gulden sees the challenge from Chinese competitors as an opportunity for Adidas to strengthen its global competitiveness.