Accor plans to establish the Ink 48 hotel in Hell’s Kitchen, New York as its American flagship for the MGallery brand by 2028. Maud Bailly, representing Accor, revealed the company’s ambitions for expansion within New York to Le Figaro. She outlines a vision for a hotel luxury experience that moves away from rigid standardization. The focus will be on crafting unique experiences tailored to individual properties and locations. This strategy signifies a shift within Accor towards a more personalized and less uniform approach to luxury hospitality. The Ink 48 in Hell’s Kitchen is central to enacting this new vision within the American market. This move aims to capture a segment of travelers seeking authentic and distinct experiences.