The company marketing De La Espriella liquors is experiencing significant financial difficulties, with accumulated losses nearing $4 billion. Abelardo rum, a key product, has been a major contributor to these losses. A recent attempt to expand into the United States market proved unsuccessful, falling far short of projected sales. The company had anticipated $4 million in US sales but only achieved 7% of that goal. As a result, Abelardo has been forced to close its operations in the United States. This closure represents a further setback for the struggling brand and its parent company. The situation highlights the challenges faced by the company in maintaining profitability and expanding its market reach.