The conclusion of the 2026 World Cup has resulted in varied effects for New York City’s souvenir businesses. Initial expectations of a major sales boost have not fully materialized for all shops. While some retailers experienced a moderate increase in foot traffic and related purchases, others reported minimal impact from the event. The overall economic benefit to the souvenir sector appears unevenly distributed. Factors such as location, product variety, and prior marketing efforts likely contributed to these differing outcomes. Shop owners are now assessing the long-term influence of the World Cup on their businesses and future inventory strategies. Further analysis is needed to quantify the full financial repercussions for New York souvenir shops.