The 2026 FIFA World Cup, hosted jointly by Mexico, Canada, and the United States, is anticipated to be the largest footballing event in history. With an expanded format of 48 national teams, the tournament is expected to generate unprecedented global television viewership. Nigeria will not be participating in the competition. The article, penned by Okoh Aihe, focuses on the broadcasting implications of the expanded tournament and its potential impact on global television audiences. The author suggests that the scale of the event transcends any disappointment from individual nations’ non-qualification. The event’s size promises significant opportunities for broadcasters worldwide. The article originally appeared in Vanguard News.