The president has mandated a 20% reduction in beer prices for the duration of a little over a month, specifically timed to coincide with the 2026 World Cup. This unusual intervention aims to make the tournament more affordable and enjoyable for attendees. The price decrease is expected to impact beer sales at stadiums and designated fan zones throughout the host cities. No specific reason for the directive was publicly stated, though it is widely believed to be a gesture towards fans. The move has generated considerable discussion regarding presidential influence on commercial pricing. The reduced prices will be in effect for a limited time, concluding shortly after the World Cup festivities. This decision is being viewed as a unique approach to fan experience enhancement during the major sporting event.