The 2026 World Cup is projected to see a significant increase in betting activity, particularly in France. With 104 matches scheduled – a substantial rise from the usual 64 – opportunities for wagering are expanding. A study commissioned by the French National Gaming Authority indicates that 40% of French viewers intend to bet on the tournament’s outcomes. This surge is expected to generate a record 1.2 billion euros in bets within France alone. Operators are anticipating high engagement due to the increased number of games. The expanded format of the tournament is directly linked to the anticipated rise in betting volume and revenue. This represents a considerable increase compared to previous World Cups, highlighting growing public interest in sports betting.