The popular tourist destination of Sigulda is facing challenges in maintaining its scenic beauty, particularly within the Gauja valley. Insufficient funding and irregular maintenance are causing overgrowth of trees and bushes in key areas, obscuring views of the autumn colours that draw many visitors annually. Fallen and dead trees are also creating safety hazards on frequently used walking paths. These issues have sparked public discussion, encapsulated in the forum “The landscape of the ancient Gauja valley in Sigulda - yesterday, today, tomorrow”. The situation raises concerns about the long-term preservation of the natural landscape in Sigulda. Without adequate resources, the full potential of the Gauja valley’s beauty may remain unrealized, impacting tourism and the overall appeal of the region. Locals fear a decline in the area’s aesthetic value if the problems are not addressed promptly.