Indonesia’s state-owned logistics agency, Perum BULOG, has unveiled new packaging for its Medium Stabilized Supply and Price of Food (SPHP) rice. The launch coincides with the two-year mark of the Prabowo-Gibran administration. This rebranding aims to improve the visual identity and consumer recognition of the subsidized rice program. BULOG intends the new packaging will help ensure wider availability and affordability of rice for Indonesian consumers. The SPHP program is a key government initiative to maintain food security and control price fluctuations of essential commodities. This initiative underscores the administration’s commitment to stabilizing food prices across Indonesia. The new packaging is expected to be distributed nationally in the coming weeks.