Hernán Figueredo, director of a foreign trade consulting firm, highlights common mistakes made during the import process. He emphasizes that successful importing extends beyond simply placing an order and expecting delivery. Figueredo discusses the often-overlooked costs associated with ports and logistics. His expertise also extends to the export of specialized products originating from the interior of the country. He advocates for professional advice in navigating the complexities of international trade. Proper guidance can significantly mitigate risks and optimize efficiency for businesses engaging in import and export activities within the country. Figueredo’s firm aims to provide that essential support to companies.