Cărturești began as a bookstore aiming to create a home-like atmosphere for readers and has evolved into a network employing over 800 people. The company’s core philosophy centers around the belief that books offer more than just content and that bookstores can function as vital community hubs. The growth of Cărturești over the past 25 years exemplifies a successful entrepreneurial journey rooted in simple yet impactful ideals. A conversation featuring co-founder Nicoleta Iordan explores themes of entrepreneurship, friendship, reading, and resilience. The emphasis remains on transforming the traditional bookstore experience into something more engaging and communal within Romania. This shift resonates with a vision of making Cărturești a valued “living room of the city” for book lovers.