The European Union is investigating Booking.com, a Netherlands-based travel portal, over allegations it failed to adequately address fraudulent activity on its platform. The investigation will assess whether the company has done enough to protect consumers from deceptive practices by fraudsters operating through the website. Furthermore, the inquiry will examine Booking.com’s handling of sensitive user data and the transparency of its paid advertising practices. Regulators are concerned about the level of protection afforded to customers using the popular travel booking site. The investigation aims to ensure the company complies with EU consumer protection laws. Potential consequences for Booking.com could include fines or demands for significant changes to its policies and procedures.