Sarah Horáková, originating from Velké Pavlovice in the Břeclav region, gained prominence as a finalist in the Miss České republiky 2021 competition and through her appearance on the reality show *Zrádci*. The influencer is now actively using her platform to promote Czech folklore to a broader audience. Horáková frequently shares content related to traditional practices, including explaining customs like “verbunk” – a historical recruitment practice. She also details the preparation of “stárky,” likely referring to traditional costumes or elements of folk traditions. Her efforts aim to introduce and celebrate Czech cultural heritage through social media, reaching a new generation. This increased visibility helps preserve and reinvigorate interest in Czech traditions.