A new column titled “Los Embajadores «criollos»” (“The ‘Criollo’ Ambassadors”) has launched on the Peruvian digital news platform, *Lima Gris*. The column is authored by Edwin Cavello and explores themes related to Peruvian identity and culture. The term “criollo” refers to people of Spanish descent born in the Americas, but in *Lima Gris*, it appears to be used to represent a broader range of Peruvian cultural figures and traditions. The launch was announced directly on *Lima Gris* itself, indicating a focus on engaging with the platform’s readership. Further details about the column's specific content are not immediately available, but it promises a deeper dive into what it means to be “criollo” in contemporary Peru. Readers interested in Peruvian cultural and social issues can find the column on *Lima Gris*. The initial announcement suggests a potentially significant contribution to discussions surrounding Peruvian identity.