Czech Republic shoppers are expressing frustration with the increasingly early arrival of Christmas merchandise in stores. Kaufland, Lidl, and Penny supermarkets are already stocked with Christmas sweets, advent calendars, and items for St. Nicholas gifts, despite Christmas still being two months away. Kaufland appears to have the most extensive Christmas selection currently available. Lidl is blending Christmas items with Halloween decorations. Customers are complaining that they feel pressured by the premature holiday push. The situation raises questions about retail strategies and consumer preferences as the holiday season approaches.