The Cape Coast Metropolitan Assembly, led by Mayor George Justice Arthur, is actively pursuing strategies to establish Cape Coast, in the Central Region of Ghana, as a prominent global tourism destination. This initiative focuses on attracting increased investment across key sectors including hospitality, cultural enterprises, and the development of digital tourism services. The assembly believes bolstering these areas will enhance the city’s appeal to international visitors. This investment drive seeks to capitalize on Cape Coast’s rich history and cultural heritage. Officials aim to modernize tourism infrastructure and promote the city's unique attractions to a wider audience. Ultimately, the goal is to elevate Cape Coast's standing on the world tourism map and boost the local economy. The strategy targets a significant increase in tourist arrivals and related revenue.