YouTube has launched a new direct messaging feature allowing users to share videos privately with friends and contacts. The functionality enables sharing of all video types available on the platform, including music videos, tutorials, and Shorts. This move is directly inspired by a popular feature already implemented on the music streaming service, Spotify. Users can now send videos directly within the YouTube app, fostering more personal and targeted content distribution. The update aims to enhance user engagement and provide a more convenient way to recommend videos to others. This feature is now rolling out to users and is expected to expand globally in the coming weeks. The platform anticipates the feature will increase video discovery through personal recommendations.