A new multilingual television program, "Classics Quoted by Xi Jinping," will launch this Sunday, broadcasting across member states of the Shanghai Cooperation Organization (SCO). Produced by China Media Group (CMG), the program focuses on quotations from classic texts used by Chinese President Xi Jinping. The initiative aims to promote Chinese culture and philosophy to a broader international audience. Airing on mainstream media within SCO countries, the program is a key component of China’s cultural outreach efforts. This broadcast represents a significant step in disseminating President Xi’s interpretations of traditional wisdom. It signals a broader strategy of using cultural exchange to enhance understanding and collaboration amongst SCO nations. The program’s multilingual format ensures accessibility for diverse viewers across the organization.