Writer Enrique Serrano has been appointed as an advisor to the incoming president, Abelardo. His primary role, according to the president-elect’s office, will be to combat “confusion” surrounding the values advocated by the new administration. This appointment suggests the incoming government anticipates, or is preparing for, significant ideological opposition. Serrano’s involvement indicates a focus on what is being termed a “cultural war,” though specifics remain unclear. The intent is to clearly define and promote the government’s stance on key cultural issues. This move aims to shape public perception and counter opposing narratives. Serrano’s background as a writer and opinion leader suggests a strategy centered on communication and persuasion.