Stadiums hosting the World Cup are temporarily dropping sponsor branding, reverting to neutral names for the duration of the tournament. Financial firm SoFi, insurer MetLife, and energy company NRG are among those affected by the change. This move prioritizes the World Cup’s global identity and marketing over individual corporate sponsorships. The temporary rebranding ensures a consistent visual experience for fans attending matches and viewing broadcasts. FIFA regulations typically require neutral branding during major events like the World Cup. This practice is standard to maintain the tournament’s independent commercial rights and prevent sponsor conflicts. The affected companies will resume their branding agreements after the World Cup concludes.