The FIFA World Cup, which commenced Thursday with a match between Mexico and South Africa, is projected to be the most lucrative sporting event in history. FIFA anticipates revenue of approximately $11.5 billion (240 billion Czech crowns) from this tournament alone. The entire four-year cycle culminating in this World Cup is expected to generate around $14 billion (290 billion Czech crowns). This marks a significant financial milestone for the international governing body of football. The tournament’s economic impact underscores the global popularity and commercial power of the sport. Revenue streams include broadcasting rights, sponsorship deals, and ticket sales. This World Cup is poised to redefine financial benchmarks within the world of sports.