Swedish football expert Bojan Djordic expressed his dissatisfaction with the coverage of the World Cup broadcasts by SVT. Djordic felt the broadcasts disproportionately focused on showcasing celebrities rather than the football matches themselves. He voiced a preference for the broadcasts to prioritize the game and its analysis. The criticism highlights a debate about the balance between sports coverage and entertainment value during major sporting events. Djordic’s comments suggest a concern that the focus on celebrity appearances detracted from the sporting aspect of the World Cup. This issue has sparked discussion among viewers regarding the priorities of sports broadcasting. No further details regarding specific celebrity appearances or the extent of the coverage were provided in the report.