WeWork is launching a new “On Demand” service in Latin America, allowing customers to rent workspaces and offices by the hour. Diego Kexel, WeWork’s General Manager for Latin America, announced the initiative while discussing a recent company study on the regional labor market. This new offering aims to cater to the growing demand for flexible workspace solutions. The service will provide increased accessibility for freelancers, remote workers, and companies needing short-term office space. Kexel’s comments highlight WeWork’s adaptation to post-pandemic work trends and evolving needs within the Latin American business landscape. The company believes this hourly rental model will attract a wider range of users and bolster its presence in the region. The study conducted by WeWork also examined shifts in work habits and preferences across Latin America, informing the launch of this new service.