National press forum attendees in Vietnam have asserted that traditional journalistic models are insufficient for sustainable economic growth. Experts argue Vietnamese news organizations must move beyond mass-producing standard articles to embrace diverse content formats. These include podcasts, talk shows, short-form videos, interactive graphics, online programs, and specialized events. This shift is seen as crucial for attracting readership and generating revenue in a changing media landscape. The discussion centered on the need for innovation to ensure the financial viability of Vietnamese journalism. Diversifying offerings will allow news organizations to reach wider audiences and explore new income streams beyond traditional advertising. Ultimately, adaptation is key to long-term success.