Historically considered a lower-tier genre focused on thrills and box office success, horror cinema is undergoing a reevaluation within the modern cultural industry. Globally, horror films were often marginalized from mainstream artistic recognition. However, this perception is shifting as the industry evolves. Vietnam’s horror film sector aims to mature alongside the broader cultural landscape, seeking both commercial viability and artistic merit. This growth reflects a wider trend of elevating genre films and acknowledging their potential for cultural impact. The industry is striving to move beyond simple entertainment and establish horror as a legitimate art form. This evolution signifies a changing perspective on the value and potential of horror cinema.