Vietnamese Prime Minister Lê Minh Hưng has directed Vietnamese businesses to transition from competing on price to achieving market dominance through quality, technology, and reputation. He emphasized the need for stricter post-inspection controls and the revocation of the National Brand title from companies that no longer meet the established criteria. This directive signals a strategic shift in Vietnam’s economic development, focusing on higher value-added production and enhanced brand recognition. The aim is to move beyond simply manufacturing goods *in* Vietnam to fostering genuine innovation *by* Vietnamese enterprises. This change intends to elevate the competitiveness of Vietnamese products on both domestic and international markets. The government’s focus on maintaining the integrity of the National Brand will serve as a benchmark for quality and innovation across Vietnamese industries. This push for quality and innovation is expected to modernize Vietnamese manufacturing.