Starting July 1, individuals selling goods via livestream in Vietnam will be required to undergo identity verification. This new regulation aims to increase transparency and accountability within the rapidly growing social commerce sector. By requiring verified identities, authorities seek to curb fraudulent activities and protect consumers from scams. The measure is part of a broader effort to regulate digital trade and ensure fair competition. Alongside this update, the government has announced plans for the Vietnam Culture Day for the 2026-2030 period. These cultural initiatives are designed to promote national heritage and identity over the next several years. Together, these developments reflect Vietnam's focus on both digital governance and cultural preservation.